Case Study / D2C Brand
Crown Rice
Crown Rice had decades of trade credibility and almost no direct consumer relationship. We built one.
The Challenge
The brand was well known to distributors and invisible to consumers. Packaging read as commodity, and there was no direct channel or customer data.
Objectives
- Modernise the brand for retail shelf and digital
- Launch a direct-to-consumer channel
- Build repeat purchase from the first order
Our Strategy
How We Approached It
We modernised the identity carefully — enough to feel current, not so much that existing trade relationships stopped recognising it — then launched D2C with retention designed in from day one.
Brand
Identity modernisation and packaging system.
E-Commerce
Direct storefront with bundle and subscription options.
Acquisition
Paid social and search built around recipe-led creative.
Conversion
Post-purchase flows driving second and third orders.
What We Built
- Refreshed identity and packaging
- D2C storefront
- Retention flow suite
- Creative content library
Technology Used
“We saw 4.5X growth in sales and doubled repeat customers. Highly recommended for anyone serious about scaling.”
Priya SharmaFounder, Crown RiceMore Work
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