Case Study / E-Commerce Store
Nature Empowered
Nature Empowered had a strong product line trapped inside a store that could not communicate it. We rebuilt the brand, the storefront and the acquisition engine together.
The Challenge
The brand was launched quickly to test demand and never revisited. Packaging, storefront and advertising each told a different story, product pages buried the science behind the formulations, and paid campaigns were being judged on last-click alone. Growth had flattened for three consecutive quarters despite increasing spend.
Objectives
- Establish a coherent brand the team could scale behind
- Rebuild the storefront around conversion and product clarity
- Make paid acquisition profitable at higher volume
- Increase repeat purchase rate rather than buying growth
Our Strategy
How We Approached It
We treated the store as the centre of the system rather than the end of the funnel. Positioning came first, then a storefront rebuilt around purchase confidence, then acquisition and retention layered on top with shared measurement. Every campaign decision was tied back to contribution margin rather than platform-reported ROAS.
Brand
New positioning, identity system, packaging direction and a tone of voice built around evidence rather than wellness clichés.
Website
Full storefront rebuild with a reusable design system, faster templates and a rewritten product narrative.
E-Commerce
Catalogue restructure, bundling, subscription option and a checkout optimised for mobile.
Acquisition
Restructured paid social and search accounts with a continuous creative testing pipeline.
Creative
A rolling library of UGC, lifestyle and education-led ad concepts produced monthly.
Conversion
Structured CRO programme across product, cart and checkout.
Analytics
Server-side tracking, cohort reporting and a contribution-margin dashboard.
What We Built
- Brand identity and guidelines
- Shopify storefront and design system
- Subscription and bundling logic
- Paid social and search account structure
- Klaviyo lifecycle flow suite
- Cohort and margin reporting dashboard
Technology Used
“BRND GURU completely transformed our online business. The new brand and store gave us something worth spending behind, and the numbers followed within two quarters.”
Sarah LeeFounder, Nature EmpoweredMore Work
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