Case Study / B2B SaaS Platform
Riggle
Riggle was growing on referrals alone. We built a multi-channel outbound system that made pipeline predictable enough to forecast.
The Challenge
The team had closed strong logos through referrals but had no way to generate demand on demand. Previous outbound attempts had damaged domain reputation and were abandoned.
Objectives
- Define a precise ICP and messaging platform
- Rebuild sending infrastructure safely
- Create a repeatable multi-channel outbound motion
- Deliver qualified meetings, not raw leads
Our Strategy
How We Approached It
We rebuilt from infrastructure upwards: dedicated domains, disciplined warming, tightly segmented lists and messaging written per segment rather than per campaign.
Acquisition
LinkedIn and cold email sequences run in coordination per prospect.
Conversion
Reply handling, qualification criteria and calendar booking.
Analytics
Channel and segment reporting tied to booked meetings.
What We Built
- ICP and segmentation model
- Warmed sending infrastructure
- Multi-channel sequence library
- Qualification and booking process
- Weekly pipeline reporting
Technology Used
“BRND GURU transformed our brand and helped us generate consistent leads within six months. Their strategy and execution are genuinely game-changing.”
James CarterFounder, RiggleMore Work
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