Case Study / Web3 / NFT Project
Wylde Project
Wylde Project needed credibility before it needed reach. We built a brand and community programme that earned both.
The Challenge
The category was saturated with launches that looked identical and made identical promises. Attention was cheap; trust was not.
Objectives
- Establish a distinctive brand in a lookalike category
- Build a genuine community rather than a follower count
- Convert community attention into participation
Our Strategy
How We Approached It
We led with narrative and craft rather than hype, then used creator partnerships and structured content to build community depth before the launch window.
Brand
Identity, narrative and art direction built to feel considered rather than speculative.
Creative
Content system spanning social, video and creator collaborations.
Acquisition
Creator partnerships and community programming across Discord and X.
Conversion
Launch funnel with staged access and clear participation paths.
What We Built
- Brand identity and narrative
- Community programming calendar
- Creator partnership programme
- Launch funnel and landing pages
Technology Used
“From zero to a consistent pipeline. The systems they built brought us a steady flow of qualified attention every week.”
Sarah LeeCMO, Wylde ProjectMore Work
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